"Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers."--provided by Amazon.com.
Loading...
Details
ISBN: 1631592920
ISBN: 9781631592928
Physical Description:240 pages : color illustrations, photographs ; 23 cm.print
Edition:New, revised edition.
Publisher:Beverly, MA :Rockport Publishers,2017.
Copyright:℗♭2017.
General Note: Previous edition: ℗♭2008.
Bibliography, etc. Note: Includes bibliographical references (page 239) and index.